McDonald’s India – North and East has launched the “Shakashaka” marketing campaign, turning its Shake Shake Fries right into a musical component. The marketing campaign options Papaji, who discovers the sound created by shaking the fries bag.
Commenting on insights behind this newest marketing campaign, Rajeev Ranjan, managing director, McDonald’s India – North and East, mentioned, “At McDonald’s, we imagine each meal must be extra than simply scrumptious! Our Shakashaka marketing campaign is designed to show eating into an interactive, fun-filled second the place nice style meets pleasure. With each sprinkle, shake and chunk, you change into a part of the flavour journey, making every meal uniquely yours. Get able to shake issues up and make each meal a celebration of taste, enjoyable and pleasure! By means of this marketing campaign, we’re hopeful of additional strengthening our management in providing distinctive and memorable eating experiences to clients.”
McDonald’s India – North and East’s “Shakashaka” marketing campaign options Papaji, who turns Shake Shake Fries right into a musical expertise. He leads a bunch of “Shakashakers,” instructing folks to shake the fries bag in a rhythmic approach. Papaji has additionally hosted dwell periods at choose McDonald’s shops.
Moreover, the marketing campaign additionally launched McDeal, an accessible meal choice beginning at Rs 69. Now, clients can get pleasure from:
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McChicken Patty + Piri Piri Seasoning at Rs 69
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McAloo Tikki Burger + Piri Piri Fries at Rs 79
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Veg Shock/Hen Shock + Piri Piri Fries at Rs 89
Written with the View : afaqs