Matrimony.com, the mum or dad firm of Model Bharat Matrimony, has introduced a strategic partnership with Truecaller. This collaboration will elevate digital security and ship a seamless, safe, and contextual engagement expertise utilizing Truecaller’s Buyer Expertise Options.
In an effort to streamline consumer interactions and construct belief in its communication channels, Bharat Matrimony has built-in with Truecaller for Enterprise Options. The initiative goals to enhance security, readability, and ease of use throughout key buyer touchpoints, from registration to profile updates.
Via this integration, calls from Bharat Matrimony now show verified model identifiers—together with the official brand, inexperienced badge, and verification tick—serving to customers distinguish authentic calls extra simply. Extra options like Name Cause inform recipients in regards to the goal of the decision, akin to notifications about new matches or service updates.
To assist a extra dynamic calling expertise, Bharat Matrimony has additionally carried out Video Caller ID, permitting for richer visible interactions. The Name Me Again function presents larger flexibility by letting customers request a return name at a handy time. The platform has additional simplified its sign-in course of with 1-Faucet, OTP-less verification, which goals to make login smoother and safer throughout key transactions.
Commenting on the partnership, Saichithra Swaminathan, chief product officer, Matrimony.com, stated, “At Matrimony, we’re centered on making the consumer journey easy and safe proper from the beginning. Our integration with Truecaller helps streamline the verification course of throughout registration. This reduces friction, making it simpler for customers to get began rapidly. Sooner verification means sooner onboarding, with much less handbook enter wanted. It improves the general sign-up expertise with added ease and readability. We’re at all times searching for methods to construct belief and ship extra comfort to our customers.”
Talking in regards to the collaboration, Priyam Bose, international head, GTM & developer merchandise at Truecaller, stated, “At Truecaller, our mission is to empower companies with trusted communication infrastructure that enhances consumer confidence and drives significant engagement. Nowhere is that this extra vital than on a platform like Bharat Matrimony, the place real-life relationships start with a single interplay. Our partnership ensures that each touchpoint is anchored in security, credibility, and contextual readability. This collaboration underscores our shared imaginative and prescient with Bharat Matrimony to create safe, respectful, and genuine digital experiences at scale for thousands and thousands of customers navigating their most private journeys on-line”
Written with the View : afaqs
