MasterChow has launched a brand new marketing campaign titled “Khaana Banao Easy se Horny” to advertise its Chilli Oil vary. The marketing campaign begins with a Blinkit app homepage takeover, concentrating on digital-first shoppers in main metro cities.
The Blinkit partnership goals to extend visibility and encourage trial of the chilli oil by putting it alongside on a regular basis necessities.
Talking in regards to the marketing campaign, Vidur Kataria, co-founder of MasterChow, shared, “Chilli oil is now not a distinct segment condiment. For us, it represents a motion making on a regular basis meals thrilling with out complexity. Whether or not it’s your midnight Maggi, a leftover roti wrap, or a salad a drizzle of our chilli oil turns it immediately scrumptious. This marketing campaign is about celebrating that transformation, making easy meals attractive. We’ve seen phenomenal natural love for our chilli oil individuals are placing it on all the things. This marketing campaign is designed to gasoline that conduct and educate extra audiences about its versatility. It’s not only for noodles, it’s for all the things”
As a part of its launch technique, MasterChow has put up out of doors billboards throughout Delhi-NCR to advertise the marketing campaign. The OOH adverts goal to extend visibility amongst day by day commuters and assist the model’s presence in a key market.
MasterChow launched the marketing campaign with an in-house produced reel that includes celeb chef Ranveer Brar.
“We’ve at all times leaned on organic-style storytelling and thumb-stopping content material. This marketing campaign is not any completely different. Our group engages deeply with the model on social, and we’ve seen that translate into sturdy recall and repeat purchases,” Kataria famous.
Written with the View : afaqs
