Kaun Banega Crorepati (KBC) has returned with its seventeenth season on Sony Leisure Tv and Sony LIV, hosted by Amitabh Bachchan. The present continues to mix quiz-based leisure with interactive options, together with KBC Play Alongside, which permits viewers to take part in actual time via the Sony LIV app.
This season, KBC has onboarded 15 sponsors throughout classes similar to vehicles, fuels, FMCG, attire, and digital providers. Key companions embrace Maruti Suzuki, Aditya Birla Group, and HPCL. As a part of its affiliation, Maruti Suzuki shall be awarding new automobiles to contestants who attain the Crorepati milestone and to the general winner of KBC Play Alongside.
Sony LIV has additionally reintroduced the Har Din Lakhpati function inside its Play Alongside format, the place one participant can win ₹1 lakh each day. Since its launch in 2018, the interactive extension has enabled audiences to have interaction with the present past tv, with real-time participation and leaderboard rankings.
The seventeenth season of KBC continues the format’s long-standing presence in Indian leisure whereas attracting participation from each viewers and model companions.
Ranjana Mangla, head advert gross sales income, Sony LIV, stated: For over 25 years, KBC has stood as a bedrock of consistency for advertisers – delivering unmatched attain, deep engagement, and a cultural resonance that few codecs can declare. It’s greater than only a present; it’s a platform the place manufacturers discover significant reference to thousands and thousands throughout India. This season, we’ve infused KBC with a contemporary artistic therapy to maintain it as related and compelling as ever. At Sony LIV, we stay dedicated to evolving with our viewers whereas staying true to the legacy of content material that conjures up and unites.
Ch Srinivas, government director, Lubes, Hindustan Petroleum Company, stated: KBC has stood the take a look at of time with its spirit of information and the ability of questions, whereas Shri Amitabh Bachchan continues to embody belief and inspiration for thousands and thousands. At HPCL, we’re dedicated to advancing India’s progress story. Our Lubricants portfolio displays this dedication, supporting mobility on the street in addition to productiveness in industries and factories, in order that throughout each sector, zindagi chale easy.
Ajay Dang, president – head advertising, UltraTech Cement, stated:Kaun Banega Crorepati on Sony LIV continues to be a robust platform that resonates deeply with our core viewers, particularly throughout tier 2 and tier 3 cities. Being on KBC and constructing ones own residence is that when in a lifetime alternative that may construct their id, make their household proud and elevate their stature in society . Ultratech Cement is proud to strengthen its affiliation this season as a Particular Accomplice on Sony LIV, according to our dedication to being a part of these aspirational journeys. With cell viewership surging, Sony LIV permits us to attach meaningfully with audiences who see KBC not simply as leisure, however as a gateway to reworking their lives. This alignment of function makes our partnership each strategic and heartfelt.
Swati Jha, chief advertising providers, Pidilite Industries stated: For over twenty years, each Kaun Banega Crorepati and Dr. Fixit have been trusted companions in individuals’s lives, one empowering via data, the opposite defending properties with knowledgeable waterproofing. On the coronary heart of this bond is Mr. Amitabh Bachchan, who embodies the shared values of belief and credibility. Via our affiliation with Sony and Sony LIV this season, Dr. Fixit will proceed to bolster the idea that, similar to data, a robust house is constructed to final.
Written with the View : afaqs
