Marriott Worldwide has launched its new meals and beverage marketing campaign “TOH, AAJ JAANA KAHAN HAI?” in South Asia. That includes Bollywood actor Kareena Kapoor Khan, the marketing campaign introduces a tech-integrated eating expertise throughout Marriott inns within the area.
The marketing campaign makes use of expertise and storytelling to showcase Marriott’s eating places and lounges in India as areas for eating experiences. Operating from July to September 2025, it goals to extend visitor engagement and place Marriott inns as key culinary locations for normal and new clients.
The marketing campaign includes a video collection with Kareena Kapoor Khan highlighting Marriott’s numerous eating choices, from brunches to specialty dinners. It focuses on the query, “TOH, AAJ JAANA KAHAN HAI?” positioning Marriott because the go-to alternative for meals with buddies, date nights, or celebrations.
Kareena Kapoor Khan, commented, “A few of my favorite recollections have been created round a desk— whether or not it’s Sunday brunch with household or a spontaneous dinner with buddies. Marriott’s marketing campaign is an invitation for everybody to create space for these moments once more. And with so many unimaginable choices throughout a metropolis close to you, the one query is: Toh, aaj jaana kahan hai?”
Khushnooma Kapadia, vice president- advertising, South Asia at Marriott Worldwide, remarks, “At Marriott, we consider the way forward for F&B lies in combining tech innovation with the sensory expertise of eating out. With our newest marketing campaign “Toh, Aaj Jaana Kahan Hai?” launched throughout key cities in India, we’re tapping into that cultural nuance utilizing superior mechanisms to make sure that when the client is in search of us there is straightforward on-line entry and focused data enabling him. The endeavor is to chop out the search journey and facilitate quicker reservations. We selected Kareena Kapoor to be the face as a result of she is genuine, has a really robust join with meals and has the proper mixture of glamor and relatability. From conventional strategies of reserving to quicker digital desk reservations, we’re seeing a paradigm shift in how company uncover and e-book their dinner choices. Eating and reservations have gotten smarter and quicker. From curated suggestions to immersive content material, we’re making the journey from intention to expertise extra seamless, intuitive, and galvanizing. It’s a primary for the business with future-forward method to hospitality. And we are very excited to see how it’s acquired by our clients”
Written with the View : afaqs
