Mamaearth has unveiled its newest marketing campaign, ‘Hai Proof Tabhi Mama Authorised’, for the Milky Tender Head to Toe Wash, that includes model ambassador Shilpa Shetty. The marketing campaign emphasises the significance of protected & toxin-free child care merchandise, reinforcing the model’s dedication to nurturing delicate child pores and skin & hair with pure components.
The marketing campaign movie by Steve Priya options Shilpa Shetty as a protecting mom, fastidiously deciding on merchandise for her child’s delicate pores and skin. The advert reveals her rejecting scorching water, a tough towel, and a pointy toy earlier than approving Mamaearth Milky Tender Head to Toe Wash for its light, pure formulation.
Talking on the marketing campaign, Shilpa Shetty stated, “As a mom, I’ve at all times prioritised security and high quality with regards to child skincare. Mamaearth’s child care vary, with its Made Protected certification and pure components, reassures mother and father that they’re making a protected and nurturing alternative. This marketing campaign completely captures the love and belief that each mom seeks earlier than selecting a product for her youngster”.
Commenting on the marketing campaign, Anuja Mishra, EVP and chief advertising and marketing officer at Honasa Shopper, stated, “For the previous eight years, Mamaearth has been a trusted associate in each father or mother’s journey, providing protected, efficient, and Made Protected-certified options for his or her little ones. Our mission has at all times been to supply toxin-free, pure merchandise that oldsters can depend on indisputably. The ‘Hai Proof Tabhi Mama Authorised’ marketing campaign displays each mom’s intuition to hunt proof and reassurance earlier than selecting what’s greatest for her youngster. With Shilpa Shetty as our model ambassador, we proceed to strengthen our dedication to belief, transparency, and care – as a result of with regards to infants, solely the most secure, most nurturing, and well-researched options will do.”
Priya Pardiwalla, chief inventive officer, Steve Priya stated, “A mom’s love isn’t nearly saying ‘sure’ – it’s in each ‘no’ that she firmly stands by. Each time she rejects one thing, it’s her means of defending her child, guaranteeing solely the most secure selections encompass them. Her watchful eyes by no means relaxation, and her instincts by no means falter. In a world the place each model loudly claims to be ‘protected,’ Mamaearth Milky Tender Head to Toe Wash lets its ‘Made Protected Certification’ communicate for itself. No toxins. No dangerous chemical substances. Only a quiet, reassuring promise – while you select Mamaearth, you select a degree of security that even a mom’s instincts can belief.”
Mamaearth’s child care vary is Made Protected licensed, dermatologically examined, and free from dangerous chemical substances. The merchandise include pure components like milk, oats, and shea butter to nourish and shield child pores and skin.
Written with the View : afaqs