The Locks & Architectural Fittings and Techniques division of Godrej & Boyce, a part of the Godrej Group, marked Dwelling Security Day 2024 with the launch of its new marketing campaign, “Worry is Good.” The marketing campaign, created in collaboration with Whyness Worldwide and directed by Nikhil Mahajan, encourages Indian householders to take proactive steps in house security. The message challenges the “it received’t occur to me” mindset, selling warning as a method to guard family members and property.
The marketing campaign drives the message that worry, when channelled positively, can empower householders to undertake security as a way of life. Including additional depth to the marketing campaign, actor Makarand Deshpande joined because the marketing campaign ambassador, bringing relatability and urgency to the message.
Shyam Motwani, EVP and enterprise head, Locks and Architectural Fittings and Techniques, Godrej & Boyce, stated, “Over the past three years, we carried out over 1.5 lakh house security checkups throughout 3,500 pincodes, leading to a 25% improve in security adoption. This 12 months’s Dwelling Security Day initiative reaffirms our dedication to the ‘Har Ghar Surakshit’ mission and underscores the significance of elevating house security consciousness nationwide. The launch of the ‘Worry is Good’ marketing campaign, together with the Advantis IoT9, is a part of our ongoing efforts to make houses safer and extra resilient. Partnering with Whyness Worldwide has allowed us to interact householders in a significant method, encouraging them to embrace warning as a significant device for cover.”
As a part of its “Worry is Good” marketing campaign, Godrej & Boyce launched the Advantis IoT9, a sophisticated digital lock designed to satisfy trendy family safety wants. The Advantis IoT9 gives 9 modes of entry, together with wearables, cell NFC, Bluetooth, Wi-Fi, biometrics, and RFID, offering a complete safety answer appropriate with sensible house techniques.
Ravi Deshpande, founder and chairman, Whyness Worldwide, added, “Dwelling security is a subject that always will get missed, but it is among the most vital facets of on a regular basis life. With the ‘Worry is Good’ marketing campaign, we wished to problem the prevailing mindset of complacency and make security a precedence for each family. By tapping into relatable storytelling, we goal to make householders see the worth of warning, and the significance of implementing the appropriate security measures, now greater than ever. We’re completely happy to collaborate with the ‘Locks by Godrej’ on this significant initiative. Their dedication to innovation and neighborhood security resonates strongly with our method, and collectively, we hope to drive actual change in how individuals take into consideration and handle house security.”
Written with the View : afaqs