Asymmetrique, a advertising and marketing options firm, has launched a singular Diwali marketing campaign for Mahindra Logistics titled ‘Some Packages Carry Extra Than Simply Items.’ By this marketing campaign, Asymmetrique highlights Mahindra Logistics’ function in bridging distances for households throughout India and bringing celebration to each doorstep.
Mahindra Logistics’ marketing campaign encompasses a digital movie that highlights the emotional significance of Diwali packages. It follows a younger girl who, whereas away from dwelling, plans a shock for her mom with the assistance of her sibling and Mahindra Logistics’ last-mile supply service. The movie showcases how Mahindra Logistics offers sustainable logistics options throughout over 6000 pincodes in India.
Speaking in regards to the inventive strategy for the marketing campaign, Arunima Singh, COO, Asymmetrique stated, “With this marketing campaign, we needed to leverage emotional storytelling to focus on the model’s core strengths. It takes sturdy values and a well-aligned ecosystem to facilitate the deeply emotional relationships clients throughout share with deliveries and packages. Our goal was to focus on the importance of every supply in a method that resonates deeply with Indians throughout the nation.”
Written with the View : afaqs