Mahindra First Selection Wheels (MFCWL), a multi-brand pre-owned automobile firm and a part of the diversified Mahindra Group, pronounces the appointment of Mohammed Turra as the brand new managing director and chief govt officer (MD & CEO).
Turra succeeds Ashutosh Pandey, who can be taking over a brand new function inside the Mahindra Group. With over twenty years of management expertise throughout India, the Center East, France, and the USA, Turra brings a wealth of data spanning consulting, monetary providers, FMCG, and the automotive trade to his new function.
At MFCWL, Turra can be liable for driving the corporate’s development, strengthening its market management, and positioning the enterprise for the longer term.
“I’m thrilled to tackle this new accountability at Mahindra First Selection Wheels,” mentioned Mohammed Turra. “With the used automobile trade evolving quickly, I’m excited to work alongside our gifted group to construct a successful mannequin that redefines the shopper expertise, drives innovation, and units new requirements for the market. Our focus can be on delivering distinctive worth to our prospects, forging stronger partnerships, and positioning Mahindra First Selection Wheels because the chief on this dynamic house.”
Turra has been a part of the Mahindra Group since 2016. Beforehand, he served as senior vp on the group technique workplace of Mahindra & Mahindra, the place he performed a key function in fostering synergies throughout the group’s various companies. His efforts centered on driving development, worldwide enlargement, and spearheading strategic initiatives equivalent to electrical autos (EVs) and shared mobility. He additionally oversaw a number of important group-wide processes, together with efficiency critiques, strategic planning cycles, Web Promoter Rating (NPS), and innovation.
Turra was the founding chief of Mahindra Finance’s Quiklyz, a car leasing and subscription platform that captured a 20% market share in simply three years below his management. His strategic imaginative and prescient was instrumental in forming key partnerships and establishing Quiklyz as a pacesetter within the trade.
Earlier than becoming a member of Mahindra, Turra was a part of the Monetary Establishments apply on the Boston Consulting Group (BCG), the place he specialised in retail, SME, and wholesale banking, offering strategic and operational options to main industrial banks, central banks, and authorities establishments throughout the Gulf Cooperation Council (GCC) area and India. Earlier in his profession, he additionally held positions at Unilever, Alstom, and IBM.
He holds an MBA from the Indian Institute of Administration, Bangalore, and a level in Electrical Engineering from the College of Jodhpur.
Written with the View : afaqs