Madison Media Extremely, a unit of Madison World, has not too long ago retained the media mandate for Parag Milk Meals. The account was received in a multi-agency pitch and the company might be dealing with your entire media mandate for all of the sub manufacturers like Gowardhan, Go, Pleasure of Cows and Avvatar. The company has been working with the advertiser since 2012.
Parag Milk Meals, established in 1992, is an Indian dairy FMCG firm specialising in value-added merchandise like cheese, ghee, flavored milk, and yogurt.
Talking in regards to the company’s appointment, Akshali Shah, govt director, Parag Milk Meals, commented, “At Parag Milk Meals, we deeply worth our partnership with Madison, which has been a driving power in shaping our model’s progress and revolutionary method to advertising and marketing. Collectively, we’ve got transitioned from conventional media to high-impact, multi-platform methods that resonate extra deeply with our viewers.”
Shah additional said, “Madison has been instrumental in our collaborations with fashionable reveals like Kaun Banega Crorepati, India’s Bought Expertise, Tremendous Singer, Anupamaa, and extra not too long ago, Bigg Boss. These partnerships have enabled us to create immersive model experiences, comparable to Go Cheese’s ‘Greed Nook’ in Bigg Boss, and lengthen our attain throughout TV, OTT, and in-show integrations. We look ahead to persevering with this invaluable relationship with Madison, additional strengthening our presence and fostering long-term model loyalty throughout numerous platforms,” she added.
Commenting on this retention, Sam Balsara, chairman, Madison World, stated, “Parag Milk Meals has persistently demonstrated innovation and a deep understanding of the evolving shopper panorama. Their skill to mix custom with fashionable advertising and marketing strategies units them aside within the dairy FMCG sector. At Madison, we’re proud to have performed a key function in aligning their advertising and marketing methods with their progress ambitions, fostering a profitable and long-lasting partnership.”
Written with the View : afaqs