Maaza, made with actual Alphonso mangoes, redefines celebration with its newest marketing campaign, ‘Maaza Ho Jaaye’. The marketing campaign highlights how small every day wins usually go unnoticed. Maaza positions itself as the proper deal with to have a good time these peculiar moments and make them particular.
The marketing campaign is a reminder to pause, savour the second, and deal with your self to the small joys. It’s conceptualised by Ogilvy India as part of OpenX from WPP.
Sharing ideas on the marketing campaign, Ajay Konale, director – advertising and marketing, vitamin class, Coca-Cola India and Southwest Asia, mentioned, “Maaza has delivered probably the most genuine mango expertise to Indian shoppers for practically 5 a long time, and stays one of the vital beloved beverage manufacturers in our nation. We at the moment are evolving our model technique to strengthen Maaza’s relevance by bringing its genuine mango expertise into the on a regular basis lives of our shoppers. We’re additionally enhancing our shopper engagement strategy aligning with the evolving digital life of our shoppers.”
Commenting on the inventive perception behind the marketing campaign, Sukesh Nayak, chief inventive officer, Ogilvy India says “Maaza’s new positioning allowed us to discover a brand new world for the model. So, we determined to share tales about celebrating small wins with characters on the bottle itself which might be the ‘Aam log’ of India. On a regular basis folks such as you and me who ritualise celebrating their small wins with Maaza. And that’s the takeaway from this complete marketing campaign throughout all its legs and media – Maaza is the drink to select up and revel in for each small win in life.”
Written with the View : afaqs