Look, a shopper expertise firm, has unveiled Look TV, a function that transforms idle, ambient TV screens into AI-powered good surfaces. The platform launches in India with Airtel as its first associate, permitting clients to expertise Look TV by means of Airtel Xstream units powered by Android TV OS. It gives stay, personalised, real-time content material on related TVs, protecting screens energetic with tailor-made leisure and updates, even when not in use.
Look TV has launched on over a million Airtel Xstream units, with customers averaging 200 minutes throughout three classes day by day. It goals to succeed in 4 million units in India by June 2025 and plans to broaden to international markets.
It gives stay content material throughout classes like information, leisure, sports activities, enterprise, finance, cars, and expertise. It’s obtainable in English.
One of many options of Look TV is its stay updates, which permit sports activities fanatics to remain knowledgeable with real-time scores, detailed statistics, and complete scorecards. Moreover, customers can entry a climate widget, offering all of the important particulars to assist plan their day. Collectively, these options make Look TV a complete vacation spot for each real-time and related data.
Siddharth Sharma, CEO – Airtel Digital TV, Bharti Airtel, mentioned, “Prospects are more and more transferring away from conventional leisure, in search of platforms that provide extra worth. Our strategic partnership with Look will elevate buyer expertise by delivering interactive options that allows entry to superior AI expertise straight by means of their TVs. We’re excited to supply our clients with this enhanced expertise and hope they take advantage of it.”
Piyush Shah, co-founder at InMobi, and president and COO at Look, mentioned, “Look TV marks a groundbreaking step in redefining televisions as clever, AI-powered platforms that transcend conventional media consumption. It elevates TVs from mere leisure units to dynamic surfaces that interact, join, and encourage customers, making a seamless mix of content material and interplay. Look TV reimagines the very essence of the TV expertise.”
He additional added, “Our partnership with Airtel is instrumental in scaling this imaginative and prescient, combining their sturdy ecosystem with our cutting-edge AI expertise to unlock new potentialities for tv.”
Written with the View : afaqs