Look, a wise lock display screen platform, has partnered with Amazon MX Participant, Amazon’s free video streaming service, to convey Indian content material to a wider viewers. The collaboration combines Look’s attain of over 235 million units in India with Amazon MX Participant’s reveals to assist audiences uncover new content material.
Collectively, Look and Amazon MX Participant have partnered for over 10 reveals this 12 months, together with reveals like Playground Season 4, Yeh Meri Household, Naam Namak Nishan, Ishq In The Air.
Talking in regards to the partnership, Bikash Chowdhury, chief advertising and marketing officer at Look, stated, “With over 235 million energetic customers in India, ‘glancing’ has change into a robust solution to uncover personalised content material and experiences proper from the Sensible Lock Display, with significant leisure main the cost as one of many high classes. Look’s distinctive platform and partnership with Amazon MX Participant, a premier OTT vacation spot for India’s youth, will take content material discovery to new heights, serving to younger audiences simply join with tales that talk to their ambitions.”
Aruna Daryanani, director, Amazon MX Participant added, “At Amazon MX Participant, we try to interact with our audiences by distinctive and revolutionary avenues. Look’s huge attain throughout India, mixed with its AI-powered lock display screen, has been an excellent enabler for us to construct consciousness for Amazon MX Participant’s new reveals. Look’s means to interact customers in real-time with related content material has enabled us to attach with tens of millions of viewers throughout India. We’re excited to proceed exploring new methods to collaborate and produce extra tales to life.”
Written with the View : afaqs