Qawalli, khushboo, and sukoon are the three surreal experiences one goes by whereas watching this feast of an advert Licious cooked up for Holi.
For starters, seeing an all-out meat unfold for a Holi marketing campaign isn’t the primary thought one expects throughout at the moment’s precarious instances. The meat-delivery model knew what it was doing—Holi comes every year, however the competition of colors our meals gives goes on all year long.
“Kaun kehta hai ki Holi ka din saal mein ek hello baar aata hai? Dekho, kaise desh mera isse har din manata hai!” sings the advert’s qawwali jingle. It’s catchy and makes you need to hear it till the top. Licious now joins the likes of Maaza, Coca-Cola, and Nescafe India as manufacturers that’ve used jingles of their summer season campaigns.
The 77-second spot is a montage of affection for carnivores—sorry vegetarians—and it does make you drool for a bit; you’ll be able to scent the meals in a number of the clips.
“From the fiery pink of Kashmiri rogan josh to the colourful greens of Karnataka-style mutton chops and the golden yellows of biryani, each plate in India turns into a stage for a singular celebration of colors,” reads the advert’s YouTube description.
This Holi spot is Licious’ second advert after a three-month hiatus final yr. In February 2025, its advert advised viewers that every one the fish it delivers is recent, nothing else.
Written with the View : afaqs