Levi’s onboards Diljit Dosanjh as world model ambassador

Levi’s has named Diljit Dosanjh as its latest model ambassador. He’s the primary Punjabi artist to affix Levi’s rising community of artistic expertise. Levi’s collaborates with Diljit Dosanjh, recognising his cross-border affect and genre-spanning profession. The partnership aligns with Levi’s long-standing affiliation with self-expression.

The partnership highlights Levi’s menswear vary, together with New Unfastened and Relaxed suits, reflecting Diljit Dosanjh’s fashion.

“I’ve all the time admired Levi’s for the way in which it blends heritage with trendy fashion,” says Diljit Dosanjh. “Denim is extra than simply clothes to me—it’s a press release. Partnering with Levi’s feels just like the excellent match.”

Amisha Jain, managing director and SVP, South Asia, Center East, Africa, and Non-EU at Levi Strauss & Co., provides, “Diljit Dosanjh completely embodies the progressive spirit of Levi’s. His phenomenal journey completely aligns with our model’s spirit of empowering self-expression by way of music, style, and tradition. Collectively, we’re set to create one thing actually iconic.”


Written with the View : afaqs