Lay’s, a potato chips manufacturers, is taking its iconic crunch past the pack with the launch of its first experiential WaysToLay’s Meals Truck in India. Travelling by means of the streets of Delhi, this culinary expertise introduces followers to a variety of dishes that commemorate Lay’s flavours in a wholly new means.
By the meals truck, the model expands its WaysToLays idea, launched earlier this yr, by bringing it into the experiential realm. WaysToLays reimagines how Lay’s might be loved past the standard pack. By incorporating Lay’s chips into modern, locally-inspired recipes, this celebration transforms a easy snack into thrilling culinary creations. With a menu and recipes impressed by native tastes and world tendencies, the meals truck serves an array of dishes that incorporate Lay’s chips in imaginative methods.
The journey started with movie star chef Kunal Kapur and meals creator Shivesh Bhatia, who served up Lay’s-inspired recipes with a twist. Famend chef Manish Mehrotra will even be noticed behind the meals truck, creating and serving his personal Lay’s-inspired recipes.
Residents of Delhi are lining as much as strive distinctive dishes like Lay’s Chaat (Lay’s Waali Aloo ki Tikki), Lay’s Loaded Chips (Lay’s Ki Latt Lag Homosexual,Jag Soya Soya Lage), and Lay’s Chocolate Chips, sparking conversations about new methods to take pleasure in their favorite flavours. Many had been impressed to recreate these dishes at dwelling, because the meals truck introduced a enjoyable tackle traditional snacks.
Commenting on the launch, Saumya Rathor, advertising and marketing director, PepsiCo India stated, “At Lay’s, we’re impressed by the deep love folks have for our chips and the inventive methods they use them of their favorite recipes. Their ardour has motivated us to take this to the following degree. With our first-ever WaysToLays meals truck, we’re not simply serving chips — we’re creating moments that carry folks collectively, spreading smiles, and sparking pleasure throughout Delhi. It’s about extra than simply the flavour; it’s about celebrating unforgettable experiences with each chunk. We are able to’t watch for extra folks to hitch us and expertise the magic themselves”
Constructing on this enthusiastic begin, the meals truck is now set to roll into extra areas throughout Delhi and Gurgaon that began from North Campus at Hudson Lake and GBT Nagar (20 to 22 December) and is continuous by means of South Campus at Satya Niketan Market (23 to 25 December), Nehru Place Market (26 and 28 December), and Sector 56 Market in Gurgaon (29 to 30 December).
Written with the View : afaqs