Lauritz Knudsen Electrical and Automation (previously generally known as L&T Switchgear), {an electrical} and automation firm and a unit of the Schneider Electrical group in India, at present introduced a strategic partnership with Mumbai Indians as their principal companion. As a part of this partnership, the Lauritz Knudsen emblem will prominently seem on the entrance of the Mumbai Indians’ official jersey and coaching attire, reaching followers at Wankhede and the crew’s 50 million world fan base, beginning within the 2025 season.
Rajat Abbi, VP – world advertising and chief advertising officer of Schneider Electrical, Better India, mentioned, “Mumbai Indians exemplify the fervour, focus, and relentless pursuit of excellence that resonate deeply with us at Lauritz Knudsen. With the launch of our new model id and our steadfast dedication to driving the nation’s progress, this partnership symbolises a powerful synergy of belief and a shared imaginative and prescient between two iconic manufacturers. In the long run, we see this collaboration as a catalyst—not simply amplifying the unifying vitality of cricket, but additionally advancing our mission to empower Bharat and contribute to shaping the New India.”
This partnership signifies a step ahead, combining Lauritz Knudsen’s experience with the dynamic vitality of the crew. Each manufacturers goal to leverage this partnership to have interaction thousands and thousands of followers globally.
A Mumbai Indians spokesperson added, “We’re thrilled to welcome Lauritz Knudsen Electrical and Automation as our principal companion—a model that embodies innovation and efficiency. This partnership is constructed on the robust heritage of Lauritz Knudsen and the cricketing legacy that Mumbai Indians have crafted through the years. Collectively, we goal to construct on the shared values that unite us, with our followers at all times on the coronary heart of every thing we do.”
Written with the View : afaqs