Have you ever ever been confused about the place to retailer your baggage within the taxi throughout a visit to the airport earlier than a vacation? With CNG cylinders taking over all of the house within the boot of the automobile, one has to search for alternate options. Hyundai Motor India has addressed this difficulty in its lately launched EXTER and Grand i10 NIOS Hy-CNG Duo.
The idea behind Hyundai’s new marketing campaign, “Area Bhi. Mileage Bhi,” is to spotlight the comfort of Hy-CNG Duo expertise, which affords some great benefits of spacious boot house and glorious gasoline effectivity.
The TVC movie has a relatable storyline. A bride’s brother is on the railway station to choose up family members for the marriage. The relative, upon seeing the CNG car, expresses concern and wonders aloud about the place they’ll retailer their baggage. Nevertheless, the TVC demonstrates the EXTER Hy-CNG Duo’s massive boot house and gasoline effectivity. The corporate equips the autos with a strategically positioned CNG system below the bags board, maximising boot house and assembly prospects’ journey wants.
Tarun Garg, complete time director and chief working officer, Hyundai Motor India Restricted, stated, “The introduction of Hy-CNG dual-cylinder expertise has acquired very constructive buyer suggestions, with the CNG powertrain’s contribution within the EXTER and Grand i10 NIOS rising to 25% and 20%, respectively. Our newest marketing campaign for the Hy-CNG Duo expertise within the EXTER and Grand i10 NIOS highlights the mix of comfort and gasoline effectivity that our prospects search. With spacious interiors and superior expertise, these autos provide an exquisite driving expertise. We will attempt to satisfy the evolving wants of our prospects with eco-friendly, high-performance options.”
This multi-channel marketing campaign shall be promoted throughout digital, and social media channels, together with YouTube, Fb, and Instagram. Designed to spice up web site visits and video views, the marketing campaign will utilise programmatic platforms to succeed in in-market of auto fanatics, family-focused people, and journey affinity audiences.
CNG-powered autos accounted for 13% of Hyundai’s complete gross sales in September 2024. The variety of CNG autos in India has been rising quickly over the previous decade, as CNG is cheaper than petrol and diesel. India offered a complete of 552,070 CNG-powered autos between January 1 and June 30, 2024, marking a 33% year-on-year enhance from the 414,366 items offered throughout the identical interval in 2023. CNG-powered passenger autos account for the majority of the CNG business’s gross sales at 44 %.
CNG autos are common in lots of elements of India, together with main cities similar to Delhi, Mumbai, Ahmedabad, Pune, Surat, and Lucknow. These cities have intensive CNG fuelling stations.
Written with the View : afaqs