KUKU FM has launched KUKU TV, introducing vertical serialised microdramas to the Indian OTT market. KUKU TV gives quick, vertical episodic movies for cell customers. These microdramas run as much as 2 minutes per episode and have over 50 episodes per collection, that includes fast-paced storytelling and cliffhanger endings.
KUKU TV is out there in Hindi, Telugu, Kannada, and Bangla. The library has over 300 hours of content material throughout motion, bollywood, sci-fi, and mythology. It will likely be up to date repeatedly with new microdramas and vertical films. Beginning subsequent month, one Indian regional microdrama will probably be launched every day.
Vinod Kumar Meena, co-founder and COO of KUKU, explains, “Conventional OTTs aren’t constructed for India’s mobile-first viewers, whose consideration spans are quickly shrinking. 90% of Indians devour vertical movies on social media, but there isn’t any devoted premium OTT platform for this format. With KUKU TV, we’re bringing the subsequent wave of leisure—high-quality, serialised vertical storytelling, out there throughout Indian languages. Our success with KUKU FM, which boasts 4.5 million energetic paying subscribers, has given us deep insights into what works for customized content material consumption. We’re making use of these learnings to revolutionize the video streaming expertise.”
KUKU TV offers a mobile-first platform for filmmakers and content material creators to distribute and monetise their work. With 95% of Indian movies and expertise remaining undiscovered because of conventional distribution challenges, KUKU TV goals to bridge the hole. The corporate is working with administrators, writers, and producers to develop microdramas and purchase rights to lesser-known movies and reveals.
KUKU TV operates on a subscription-only mannequin with out advertisements, in contrast to conventional OTT platforms that use Hybrid Video on Demand (HVOD). The service gives an annual subscription for Rs. 899 and a quarterly subscription for Rs. 399.
Written with the View : afaqs