Kolkata Knight Riders (KKR), the defending IPL champions, have partnered with SIX5SIX as their Official Kitting Accomplice. The collaboration goals to strengthen the workforce’s reference to followers by design and branding.
SIX5SIX will design KKR’s on-field jerseys, journey gear, and fan collections, reflecting the workforce’s id. The objective is to supply followers fashionable, high-quality, and reasonably priced merchandise. The gathering will mix teamwear, streetwear, and activewear.
“We’re past excited to affix forces with Kolkata Knight Riders, a franchise that has at all times stood for excellence and unity,” mentioned Avni Aneja, co-founder and inventive director of SIX5SIX. “Our philosophy is about extra than simply designing attire however weaving a story that resonates with each KKR supporter. We will’t wait to share what we have created and watch the KKR household embrace it.”
Binda Dey, group CMO of Knight Riders Sports activities, added, “At KKR, our followers are on the coronary heart of the whole lot we do. This partnership with SIX5SIX aligns completely with our imaginative and prescient of mixing top-tier craftsmanship with a design sensibility that speaks to our younger, fashion-forward fan base. Collectively, we purpose to create extra than simply merchandise but additionally craft memorable moments and a deeper emotional reference to our supporters.”
Written with the View : afaqs