Knorr, a ready-to-cook soup and ramen model from Hindustan Unilever, has partnered with Netflix’s in style sequence Squid Recreation for a novel marketing campaign. With the return of Squid Recreation Season 2 on December 26, Knorr is combining the present’s fanbase with the flavours of its Korean ramen vary, inviting Ok-fans to “Dare-to-Slurp” from the unique ramen assortment.
Because the Korean wave influences music, style, and leisure in India, Ok-cuisine can be gaining recognition. In Korea, slurping is an indication of enjoyment and respect for the dish. Knorr and Netflix goal to encourage Indians to embrace slurping with confidence.
Knorr’s newest TVC incorporates a high-stakes slurping problem impressed by Squid Recreation. The movie reveals masked guards and the entrance man organising a recreation round Knorr’s ramen, with eliminations for gamers who don’t end in time. The crimson light-green mild doll, Younger-hee, additionally makes a cameo.
The frontman is revealed to be a Bollywood villain, delivering a one-liner encouraging slurping. The rating, impressed by Squid Recreation’s soundtrack, contains loud slurping sounds, highlighting that slurping is a celebration of the dish and chef in Korean tradition.
Priyanka Ganguly, head of meals and meals providers, Hindustan Unilever stated, “At Knorr, we’re pushed by a ardour for bringing daring and thrilling flavours to our customers. “Korean” is a cultural phenomenon trending in India and with our Korean Ramen launch final 12 months, we entered an thrilling new area to cater to evolving shopper pursuits. Our collaboration with Squid Recreation displays on our dedication to authenticity and creating significant connections with followers of Korean tradition. We’re thrilled to pair the drama and pleasure of Squid Recreation with our flavourful ramen for an unforgettable expertise.”
Poornima Sharma, head of selling partnerships, Netflix India stated, “Our model partnerships are supposed to attach followers with the tales and characters they love on Netflix, extending their expertise past the display. Our collaboration with Knorr takes the Squid Recreation expertise a notch increased and past the display, including a flavorful twist to the Squid Recreation watch social gathering. This partnership blends the high-stakes drama of the sequence with the daring, genuine flavors of Korean ramen, making each episode much more unforgettable. It’s not nearly watching, it’s about tasting, savoring, and getting misplaced within the twisted world of Squid Recreation, all from the consolation of your private home.”
Knorr has expanded its choices with a premium Korean Ramen Vary, together with Squid Recreation-themed packs in three flavors: Jjajangmyeon, Spicy Kimchi, and Gochujang Hen. The packs characteristic designs from the sequence and embrace a QR code for the Dare-to-Slurp recreation, providing an opportunity to win a visit to Seoul and attend a Squid Recreation fan occasion.
Knorr’s digital marketing campaign options 45 creators, together with Orry, Urfi, Falguni Pathak, and Yashraj Mukhate, taking over the “Dare to Slurp” problem. Underground rappers Large Deal, Yungsta, Yoki, and Seige are additionally creating unique raps for the marketing campaign. The TVC is out there on platforms like YouTube, Spotify, Instagram, and Fb.
Written with the View : afaqs