Maruti Suzuki India (MSIL), a passenger car producer, in the present day introduced Bollywood Gen Z celebrity Kartik Aaryan because the model ambassador for the Brezza and launched a brand new marketing campaign, Extra Energy to Your Play. The marketing campaign encapsulates how the Brezza acts as an extension of its proprietor’s persona. Similar to the Brezza, those that drive it are refined, trendy, succesful and playful people who use their energy to take advantage of life.
Set towards the backdrop of each rugged quarries and vibrant cityscapes, the marketing campaign options Kartik Aaryan showcasing how the Brezza helps him dwell a life price dwelling. Whether or not it’s maintaining together with his model within the metropolis, or giving him the facility to play past it, the Brezza seamlessly adapts to his ever-changing wants. The narrative unfolds by a collection of sequences that spotlight the commanding presence and versatile efficiency of Brezza.
Sharing his insights on the marketing campaign, Partho Banerjee, senior govt officer, Advertising and marketing & Gross sales, Maruti Suzuki India, stated, “We wished to create a story that connects with our prospects and clients who search a car that matches their multifaceted and dynamic way of life. Kartik Aaryan’s dynamic persona and Gen Z enchantment make him the perfect model ambassador for our Brezza. By way of this partnership, we’re showcasing how Brezza empowers our clients to make each second particular, whether or not they’re conquering metropolis streets or exploring uncharted territories.”
He additional added, “Since its inception, Brezza has established itself as India’s Highest promoting compact SUV1 with over 12 Lakh items bought. Notably, over 36% of our clients are first-time patrons, demonstrating Brezza’s sturdy enchantment and worth proposition amongst younger aspirational Indians.”
Expressing his pleasure on being the model ambassador for the Brezza, Kartik Aaryan shares, “The Maruti Suzuki Brezza completely mirrors the spirit of in the present day’s youth who consider in making their very own guidelines. What drew me to this marketing campaign was how authentically it captures the heart beat of younger India. The highly effective 1.5L engine mixed with options like HUD show, 360 view digital camera, 6-speed automated transmission with paddle shifters, and so forth makes the Brezza an ideal companion for individuals who like to dwell life in their very own model. The marketing campaign’s essence, ‘Extra Energy to Your Play,’ actually resonates with my perception in dwelling life authentically.”
This built-in marketing campaign will likely be amplified throughout tv, digital, out of doors, and social media platforms, bringing Brezza’s highly effective persona to life by numerous storytelling codecs.
Written with the View : afaqs