Rajdhani Meals has roped in Bollywood director and producer Karan Johar and actor Ananya Panday to advertise Rajdhani Besan. The collaboration between the celebrities and the model to advertise a kitchen staple is shocking as each Panday and Johar are sometimes related to vogue or life-style manufacturers.
Within the advert, each Johar and Panday are enjoying themselves. Johar is seen directing Panday and requires a ‘reduce’ on a movie set. He then requires Pakode through the break nonetheless, Panday questions his choice to name for Pakode with out rain. They then make it rain artificially on the set and benefit from the Pakode made with Rajdhani Besan.
Working underneath the identify Rajdhani, Victoria Meals is likely one of the main manufacturing teams of firms engaged in manufacturing, packing, and advertising and marketing a variety of grocery and agro-based objects.
The model is a dominant participant in North India and has manufacturing models in Delhi, Maharashtra and Haryana. The Group’s flagship firm Rajdhani Flour Mills was established in 1966 with its most important function being grinding gram. Nevertheless, over time they’ve expanded into the manufacturing of a number of agro-based objects resembling vermicelli, semolina, flattened rice and so forth.
Final 12 months the corporate additionally ventured into the wholesome breakfast and snacking class and launched low-cholesterol Corn flakes, trans-fat-free Choco flakes, and fiber-rich Immediate Oats in addition to roasted chickpeas and lotus seeds.
Karisma Kapoor has campaigned for the model prior to now.
Written with the View : afaqs