KAI India celebrates Japanese precision with ‘Namaste Samurai’

KAI India, a kitchenware model, broadcasts the launch of its new promoting marketing campaign, Namaste Samurai. This marketing campaign options Rajesh U. Pandya, MD, KAI India, because the face of the model, representing the precision and craftsmanship that the model is understood for.

The Namaste Samurai marketing campaign showcases KAI’s premium Japan Prime vary of kitchen knives, emphasising their cutting-edge design, 100% stainless-steel blades, and robust grip handles. The marketing campaign blends trendy product innovation with a visible that captures consideration—Rajesh U. Pandya wears a conventional samurai-inspired look, symbolising precision and energy, two attributes that outline KAI merchandise.

Hitesh Singla, Head of Advertising and marketing at KAI India, mentioned: “Our new marketing campaign is designed to captivate shoppers by portraying the energy and precision behind KAI knives. With ‘Namaste Samurai,’ we intention to spotlight the bond with Japanese custom and Indian wants, that are crafted to fulfill the best requirements of high quality, making them the proper alternative for residence cooks and professionals alike.

The marketing campaign’s tagline, “For Scrumptious Life,” communicates KAI’s mission to offer kitchen options that improve the culinary expertise. With Japanese precision engineering, KAI’s kitchen knives ship distinctive sharpness and sturdiness, making certain that each meal is ready with ease and perfection.

Out there by means of main retail channels together with Reliance, Metro, DMart, Spencer’s apart from e-commerce platforms like Amazon, Flipkart and kaiindiaonline.com; KAI knives carry professional-grade craftsmanship to the fashionable Indian kitchen and goals to grow to be a family identify in India.


Written with the View : afaqs