Aprilia India continues its advert marketing campaign with John Abraham, releasing the third instalment titled ‘Thrill’. The movie explores the connection between riders and the Aprilia RS457. The earlier two movies, ‘Enjoyable’ and ‘Lust’, reached over 76.6 million customers on-line and contributed to a 100% improve in visitors to the Aprilia India web site, demonstrating the marketing campaign’s success.
The brand new advert movie highlights the fun of driving the Aprilia RS457, specializing in its efficiency and thrilling expertise. Model ambassador John Abraham’s enthusiasm mirrors his real-life expertise with the bike. The movie reveals him having fun with the bike’s high pace, cornering, and its MotoGP-inspired efficiency, creating a fascinating advert.
The advert movie is directed by Nigel Simpkiss, options fast-paced visuals that spotlight the joy of high-performance driving. ‘Thrill’ reveals what it means to crave the expertise of a sports activities bike.
Talking on his position, John Abraham, model ambassador Aprilia India mentioned, “The movie’s narrative is woven across the idea of thrill, highlighting the Aprilia RS457’s distinctive efficiency, dealing with, and elegance, and the sense of pleasure and journey that comes with driving it. This section was actually top-of-the-line racing bike shoots I’ve finished lately and I cant look forward to fellow riders and the group to see it.”
Commenting on the second movie, Graffi, Chairman and MD, Piaggio Autos, mentioned, “The Aprilia RS457 has confirmed over the 12 months to be absolutely the BEST in its section. The advert movies we now have launched thus far with the RS457 have been muddle breaking and deeply resonate with the rider group. The brand new advert movie ‘Thrill’ showcases the very purpose a biker falls in love along with his bike and John has finished an unimaginable job to carry it out so fantastically on display screen.”
Including his ideas, Apoorva Saigal, AVP – company communication and 2W Advertising, Piaggio Autos mentioned, “By showcasing the ‘Thrill’ of driving the Aprilia RS457, we hope to encourage riders to soundly and responsibly push their limits, discover new horizons, and expertise the frenzy of adrenaline that comes with driving one of the crucial highly effective and succesful bikes in its class. Our first two advert movies of this sequence, ‘Enjoyable’ and ‘Lust’ have been very properly acquired and I’m positive that ‘Thrill’ would be the most fun section thus far.”
Written with the View : afaqs