Web page Industries, the unique licensee of JOCKEY Worldwide, broadcasts the relaunch of its celebrated ‘Bras as Versatile as I Am’ marketing campaign, timed for the festive season. This marketing campaign seeks to have fun the multifaceted lives of ladies with bras designed to assist them and all their totally different avatars, moods and existence.
Prior to now decade, the ladies’s innerwear class has seen outstanding progress, prompting Jockey to broaden its choices considerably. The refreshed ‘Bras as Versatile as I Am’ marketing campaign highlights collections tailor-made for varied elements of a girl’s life—be it work, lounge, journey or on a regular basis put on, together with strapless and plus-size choices.
Sharing his ideas on the marketing campaign, Nihal Rajan, CMO of Jockey India, says, “Our ladies’s assortment isn’t just a variety of merchandise; it’s a strong celebration of the various and dynamic lives ladies lead. With ‘Bras as Versatile as I Am,’ we intention to encourage each girl to embrace her individuality and power. Our bras are designed to supply unparalleled consolation and assist, tailor-made for each second, from the hustle of a workday to the serenity of a restful evening. Whereas the core goal demographic stays ladies round 23 years previous, the gathering is inclusive and celebrates ladies throughout age teams. We perceive that womanhood encompasses a myriad of roles and experiences and with our bras we intention to redefine what innerwear means, turning on a regular basis necessities into expressions of confidence and flexibility.”.
The marketing campaign will interact ladies by way of varied platforms, together with tv, out of doors, Jockey Lady unique shops, digital and social media.
Written with the View : afaqs