Nielsen, a media firm, has collaborated with JioStar, a media and leisure firm, to offer superior analytics options for its OTT platform – JioHotstar forward of the Tata Indian Premier League (IPL) 2025. This collaboration goals to enhance marketing campaign measurement and introduce clear reporting for an Indian media firm. Nielsen will create a knowledge pipeline to measure advertiser marketing campaign efficiency on JioHotstar, utilizing its experience in viewers measurement and first-party knowledge. The initiative will assist advertisers and businesses optimise campaigns throughout TATA IPL 2025.
Nielsen will use instruments like Nielsen ONE Advertisements and Volumetric and Attain Evaluation to measure viewership and advert efficiency on JioHotstar. Advertisers can entry metrics corresponding to impressions, clicks, marketing campaign attain, and on-target attain via the Nielsen One dashboard. This initiative goals to enhance promoting measurement and transparency.
Commenting on the collaboration, Ishan Chatterjee, chief enterprise officer, sports activities income, SMB and creator, JioStar stated, “By way of our affiliation with Nielsen, we purpose to redefine how promoting on Digital/ OTT is measured and delivered throughout India’s most iconic leisure and sports activities properties. As one of many largest streaming platforms within the nation, JioHotstar is dedicated to offering advertisers with cutting-edge options that improve transparency and precision. The collaboration is one other step in direction of delivering unparalleled worth to our companions throughout Tata IPL 2025 and past.”
“As a trusted chief in viewers measurement for over 100 years, Nielsen is dedicated to supporting the evolving wants of advertisers with data-driven insights,” says Arnaud Frade, president, (business), Asia, Nielsen. “Our collaboration with JioHotstar not solely reinforces our function as a most well-liked accomplice within the Indian media ecosystem but in addition allows us to deal with long-standing trade challenges. With this, we purpose to convey extra transparency and accountability to digital advert measurement. Collectively, we’re shaping the way forward for India’s quickly evolving media panorama, serving to advertisers to make extra knowledgeable and data-driven selections that ought to finally drive higher outcomes in a dynamic digital atmosphere”, he additional added.
Written with the View : afaqs