This Diwali, Jio Studios—the leisure arm of Reliance Industries—debuted a brand new shifting brand alongside the discharge of the film Singham Once more, designed to showcase its dedication to impactful, culturally resonant storytelling.
Since its inception in 2018, Jio Studios has carved out a definite voice in India’s quickly increasing leisure panorama, producing a slate of over 100 movies and sequence that commemorate each the depth and variety of Indian tradition.
2024 has marked a interval of unprecedented momentum for the studio, with critically acclaimed and commercially profitable releases like Article 370, Shaitaan, and the record-breaking Stree 2, which have carried out exceptionally effectively throughout home and worldwide markets.
Now, with Singham Once more marking the second-largest opening of the yr, and Laapata Women chosen as India’s official Oscar entry, Jio Studios has achieved a 100% success charge throughout its 2024 slate.
The emblem animation begins with a single spark from a ball of power that’s revealed as Jio, symbolising the genesis of an concept represented by pixie mud, igniting right into a wealthy tapestry of mandala designs that are an emblem of the universe in its supreme kind, and shifting dials of the mandala that convey collectively Indians languages and musical notes, every aspect weaving collectively to kind a golden lotus.
The lotus opens to disclose an intricate mandala design in all its glory encasing all the weather and on the coronary heart of it’s Jio with the ultimate crescendo birthing the Jio Studios brand accompanied by the sound of sitar.
With each intricate element, Jio Studios’ new brand embodies its mission: Make in India, Present the World.
Commenting on this milestone, Jyoti Deshpande, president of media and content material enterprise at Reliance Industries, remarked, “2024 has been an unimaginable yr for Jio Studios during which we loved back-to-back field workplace successes and important acclaim alike with Stree 2 and Misplaced Women (Laapataa Women). A shifting brand is an emotion, it’s the embodiment of our model and our values whereas it captures our imaginative and prescient, and I’m notably proud of the best way our brand celebrates our Indianness and wears it on its sleeve. Our new shifting brand not solely honours our wealthy heritage but in addition symbolises our ambition to maintain pushing boundaries with scale and innovation. Purity of Concepts and storytelling kind the soul of Jio Studios, and this brand displays our resilient journey past languages and genres, to convey unforgettable, uniquely Indian narratives to audiences everywhere in the world.”
Written with the View : afaqs