Jio Star has appointed Vivek Mohan Sharma because the enterprise head of the Youth, Music, and English cluster, following the exit of Anshul Ailawadi, based on sources conversant in the matter.
As enterprise head of the Youth, Music, and English cluster, Ailawadi performed a pivotal position in increasing the model’s digital presence and driving main tentpole properties.
Sharma, who joined Viacom18 in 2021, will now take over the management of the cluster. With almost 20 years of expertise in income era, advertising, and content material creation, he has led cross-functional groups throughout industries reminiscent of media, telecom, and banking.
In his earlier position, Sharma constructed the Community Gross sales Branded Content material group from the bottom up, delivering profitable campaigns like Cricket Ka Ticket, Royal Stag Growth Field, and Imperial Blue.
Ailawadi, a key member of the organisation for the previous 11 years, has stepped all the way down to discover new alternatives. He began his journey as technique and undertaking lead within the group CEO’s workplace at Viacom18, which later merged with Star India to create Jio Star.
Written with the View : afaqs