Journey aggregator platform Goibibo has launched the subsequent chapter of its profitable No-Compromise marketing campaign, launched earlier this 12 months. This marketing campaign, introduced by a digital movie, takes a nostalgia-driven strategy geared toward travellers in Tamil Nadu and Kerala. It stars the not too long ago onboarded model ambassadors – the father-son duo Jayaram and Kalidas.
Constructing on the marketing campaign’s success, this sequel faucets into cultural nuances and the wealthy linguistic heritage of Tamil Nadu and Kerala to deepen Goibibo’s reference to audiences in these areas.
Revisiting the characters from the cult basic Panchatanthiram, the movie exhibits Jayaram underneath strain to guide the right household lodge. He presents to seek the advice of his associates—Ram, Reddy, Hegde, and Vedham – a nod to the basic movie’s iconic characters – when his son Kalidas suggests a wiser answer: utilizing Goibibo, the place over 35 lakh consumer opinions supply a dependable information to the perfect lodge.
Raj Rishi Singh, chief advertising and marketing officer, Goibibo, mentioned, “This marketing campaign faucets into the wealthy nostalgia of a beloved basic whereas showcasing Goibibo because the go-to platform for a ‘No-compromise’ trip. By mixing familiarity with modern-day comfort, we need to remind vacationers that reserving with Goibibo means knowledgeable selections, higher choices, and in the end, smarter journey.”
The digital movie is now accessible on Goibibo’s official social media platforms together with a restricted interval flat 50% low cost (as much as Rs 2000) on the primary lodge booked on Goibibo.
Written with the View : afaqs