Nykaa, a magnificence and life-style firm and BookMyShow Stay, the reside leisure experiential division of BookMyShow partnered for the Nykaaland 2.0 occasion, mixing classic magnificence with fashionable developments to create a brand new expertise.
Over three days, magnificence lovers from throughout India skilled an surroundings that includes pastel colors, retro designs, and playful parts. The occasion attracted over 25,000 guests throughout its three-day run. Highlights from Nykaaland is also watched reside from the Nykaa app, permitting much more followers to hitch in. Varied magnificence manufacturers distributed 4,00,000 samples to attendees. Over 5,000 contributors attended the Masterclasses at The Highlighter Zone, led by trade consultants, providing invaluable studying alternatives.
The Basis hangar showcased over 80 worldwide and Indian magnificence and trend manufacturers, presenting their newest merchandise in an interactive setting. This 12 months marked the debut of Carolina Herrera, Versace, Jimmy Choo and Laura Mercier, alongside manufacturers like Great thing about Joseon, CeraVe, Moroccanoil, Kevin.Murphy and extra. Moreover, trend lovers explored homegrown and worldwide labels- Puma, Footlocker, Revolve, Gajra Gang, KICA, and Cider, amongst others.
Commenting on the success of Nykaaland 2.0, Anchit Nayar, government director and CEO, Nykaa Magnificence, mentioned, “Nykaaland 2.0 has redefined what a magnificence celebration could be, exceeding our highest expectations with over 25,000 attendees. This extraordinary competition was not only a gathering; it was a strong convergence of creativity and neighborhood that showcased the perfect of world magnificence. We’re energised by the overwhelming response and the chance to attach manufacturers and shoppers in significant methods. As we proceed to push boundaries, our dedication to elevating the sweetness journey for all is stronger than ever. The way forward for magnificence in India is wanting brighter than ever!”
Owen Roncon, chief of enterprise – reside occasions, BookMyShow, mentioned, “At Nykaaland 2.0, we aimed to encourage self-expression and redefine how India engages with magnificence. We hope you had a implausible time studying from high magnificence consultants whereas having fun with vibrant music and scrumptious culinary delights. Nykaaland is greater than only a competition; it is a energetic celebration of magnificence, life-style, and creativity. This collaboration with Nykaa underscores our dedication to delivering distinctive experiences, pushing the bounds of conventional reside leisure.”
The competition started with a Masterclass led by Sofia Tilbury, who demonstrated the enduring Pillow Discuss look with Bollywood actor Shanaya Kapoor. Celebrities like Janhvi Kapoor, Manushi Chillar, and Tara Sutaria engaged with followers at varied model cubicles. A session on Okay-beauty featured discussions by Shibani Akhtar and others.
Stay performances included units by Gauriwho, Yung Raja, and Jay Sean, including leisure to the occasion. The ultimate day showcased extra magnificence masterclasses, together with classes by Varun Thakur and Kriti Sanon. The occasion concluded with DJ performances and demonstrations by magnificence consultants, emphasising skincare and make-up strategies. Nykaaland 2.0 efficiently mixed magnificence, creativity, and music, leaving attendees longing for future occasions.
Written with the View : afaqs