Innisfree, the South Korean model identified for its nature-powered skincare launched its first model movie, that includes its debut model ambassador Bollywood actress Wamiqa Gabbi. The movie, created and produced by Social Whistles Studio, blends info and fiction, to take the viewers to a fascinating journey to Innisfree’s Island – the birthplace of Innisfree’s pure elements.
Wamiqa will get magically transported into the luxurious inexperienced Island, the place she ventures by way of the enchanting panorama, and discovers the backstory of Innisfree and its pure elements. The model movie is stuffed with fascinating parts and refined but highly effective symbols like a rabbit accompanying Wamiqa all through the journey, symbolising Innisfree’s dedication to cruelty-free and animal-friendly magnificence.
Talking about her function, Wamiqa Gabbi expressed, “Filming this felt like stepping right into a fairytale. The movie completely captures Innisfree’s promise of purity and care, rooted in nature. Being a part of this movie was an unimaginable expertise and I’m honored to be related to a model that cares for the surroundings and animals as a lot as I do”.
Commenting on the model movie, Paul Lee, managing director and nation head of Innisfree shared, “This model movie is greater than only a marketing campaign – it’s a celebration of nature’s treasures and the purity that defines Innisfree. We wished to create one thing that feels immersive and brings our viewers nearer to the origins of our merchandise. We hope this movie conjures up Indian shoppers to embrace skincare that isn’t solely efficient but additionally form to the planet”.
Mini Sood Banerjee, assistant director and head of selling added, “At Innisfree, nature is not only an inspiration—it’s our collaborator. From volcanic clusters to inexperienced tea seeds and cherry blossoms, each ingredient symbolizes the purity and effectiveness of nature. The tune ‘Isle Be There’ isn’t only a artistic contact within the movie – it’s a promise that Innisfree will proceed to carry the goodness of Island to skincare lovers throughout India”.
Written with the View : afaqs
