INDmoney, a fintech platform, has unveiled a brand new Advert marketing campaign with the theme, ‘Apne Cash Ko Khali Mat Bithao; (Don’t let your cash sit idle). The marketing campaign options model movies that encourage viewers to take a position their cash as an alternative of leaving it idle.
The sequence of 4 quick movies are set in on a regular basis places like gymnasium, workplace cafeteria and hallways, the place the message is conveyed by candid conversations. It narrates the story of two characters – the primary character who makes use of INDmoney to well make investments their cash, whereas the second misses out as a result of their cash is sleeping.
Commenting on the marketing campaign, Ashish Arya, vice chairman and chief advertising and marketing officer at INDmoney, mentioned, “At INDmoney, our mission is to empower customers to take management of their funds by simplifying investments by our one-stop platform. This model marketing campaign, the concept was to anchor on the straightforward but highly effective client perception – all of us have been caught within the each day grind to earn the cash however someplace oblivious to the truth that our hard-earned cash is simply sitting idle in financial institution accounts. We intention to spotlight this wider state, and our objective is to allow customers to take their first step in direction of smarter monetary administration. By displaying relatable on a regular basis eventualities, we emphasise how INDmoney simplifies the non-public finance journey – whether or not it’s investing in Indian or US Shares, Mutual Funds, or seamlessly monitoring all funds, there’s one app to do all of it. Moreover, INDman helps carry our mission to life by encouraging everybody to take management of their funds by placing their cash to work.”
Dipro Ghosal, director at Supari Studios, added, “The idea behind these advert movies is to convey INDmoney’s message in a method that’s each entertaining and relatable. Utilizing humour and on a regular basis settings, we needed INDman’s interactions to resonate with viewers, urging them to rethink how they handle their cash.”
The marketing campaign will launch on digital and social channels together with marquee impression properties, broadly reaching throughout Pan India viewers.
Written with the View : afaqs