IndiGo, an airline firm, and international audio streaming platform, Spotify have partnered to launch 6E Shuffle, an expertise that generates unique journey playlists for customers primarily based on their journeys and preferences. Moreover, IndiGo and Spotify are additionally providing prospects, reserving and travelling instantly with IndiGo, 4 months of complimentary Spotify Premium.
By means of this partnership, listeners will get pleasure from personalised playlists primarily based on their journey locations, temper, and style choice. The playlists will probably be obtainable for shoppers to entry as soon as they obtain the Spotify app. Moreover, travellers will obtain curated vacation spot solutions for his or her subsequent journey, tailor-made to their music tastes and preferences. They’ll additionally go to the IndiGo vacation spot pages for extra info on these cities.
As part of this collaboration, the manufacturers will launch a video that includes I-Pop and movie artist, Armaan Malik, to encourage IndiGo travellers to ‘tune in and take off in model, as there’s music for miles’. The marketing campaign’s key messaging is that there’s music for each journey, irrespective of the place they go, or regardless of the temper, ‘there’s a 6E playlist for that’.
Neetan Chopra, chief digital and knowledge officer, IndiGo stated: “We’re delighted to announce our collaboration with Spotify to supply our prospects a one-of-its-kind journey expertise with a complimentary 4-month subscription and personalised playlists. Journey and music are interconnected, and this partnership displays our dedication to assembly the ever-evolving wants of our buyer and enabling memorable journeys. Our imaginative and prescient is to create an immersive expertise for our prospects, whereas we stay regularly devoted to delivering inexpensive, hassle-free, and on-time journey experiences throughout our intensive community.”
Neha Ahuja, director of promoting, Spotify India, added “Music is an integral a part of journey, whether or not for work or holidays, and our partnership with IndiGo is so related as a result of it permits us to faucet into current and new customers. We all know that journey is among the most essential use circumstances for music, and this 12 months alone, listeners on Spotify in India created a number of lakhs of playlists round travelling, with greater than 7.5 lac playlists created round “driving”, adopted by “journey”, “bus”, and “street journey”. We’re all the time seeking to collaborate with manufacturers with whom our synergy matches, and we are able to attain the correct viewers, meaningfully, and that is one such instance.”
Written with the View : afaqs