Cadbury Bournville, beneath Mondelez India, has launched its newest marketing campaign, “Don’t Rush It”, urging shoppers to decelerate and savour the current second. The marketing campaign focuses on encouraging folks to understand the wealthy style of Bournville intense darkish chocolate. The product is highlighted for its purity and flavour, designed to be loved slowly and mindfully.
Cadbury Bournville positions itself as premium chocolate model. By means of the model movie, it emphasises the significance of savouring the second.
Nitin Saini, vice chairman, advertising and marketing, Mondelez India, stated “With Cadbury Bournville, we consider that life’s most significant indulgences aren’t meant to be rushed. In a world the place every little thing strikes at a relentless tempo, we need to encourage folks to take a second, be current, and actually savor the richness of their moments. This sits properly with immediately’s discerning shoppers who need to construct a top quality and balanced life. Thus, with our new marketing campaign, Don’t Rush It, we’re turning Bournville into an enabler of decelerate moments and inspiring shoppers to expertise a deeper reference to oneself—one pip at a time. In any case, probably the most memorable moments are those which might be unrushed.”
Sukesh Nayak, chief artistic officer, Ogilvy India, provides “While you consider a few of the most original and witty promoting, Bournville positively options on the high. We needed to take it a notch up with this new marketing campaign whereas sustaining the premium, worldwide imagery that Bournville is understood for. We needed Bournville to make Darkish chocolate fascinating in India, which is predominantly a milk chocolate market. The movie is an ideal mixture of high-octane thriller with a humorous twist that dramatises the truth that Bournville’s Intense style is finest savoured little by little and subsequently can’t be rushed.”
Written with the View : afaqs