UltraTech Cement has launched a groundbreaking initiative, UltraTech se Pucho, mixing cutting-edge AI Imaginative and prescient, Augmented Actuality, and Generative AI applied sciences to simplify home-building. The initiative transforms over a billion UltraTech Cement logos into a Billion home-building specialists, empowering customers to entry skilled recommendation anytime, wherever.
Constructing a house is a once-in-a-lifetime endeavor for 90% of Indians, requiring important choices that may usually really feel overwhelming attributable to an absence of dependable steering. Recognising this problem, UltraTech launched #BaatGharKi, a collection of expert-driven, step-by-step home-building guides on YouTube. To boost engagement and guarantee accessibility, the model conceptualised UltraTech Se Poocho, reworking all of the UltraTech static logos into interactive data hubs that present instantaneous, dependable assist for shoppers.
The exercise is straightforward but highly effective:
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Scan the UTCL QR code or click on the offered hyperlink.
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Save the portal in your machine.
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Wherever you notice an UltraTech Cement emblem, get knowledgeable steering from a digital UltraTech knowledgeable, anytime, wherever
By making each UltraTech emblem an interactive gateway, the model brings experience on to its shoppers, guaranteeing skilled technical recommendation is only a scan away. This primary-of-its-kind marketing campaign leveraged each potential media touchpoint from Cement Luggage to TV to Seller Boards to Wall Work to Web sites to Influencers to Life measurement activation and bridged the hole between conventional client touchpoints and the evolving digital panorama, guaranteeing each ACCESSIBILITY AND INNOVATION.
Via UltraTech se Pucho, the model not solely solidifies its popularity as a trusted home-building associate but in addition redefines how shoppers work together with a Trusted model, making each emblem a logo of experience and comfort. The initiative underscores UltraTech’s dedication to empowering desires and cementing aspirations.
Written with the View : afaqs