Ideacafe.company has appointed Rahul Karwa because the account planning lead for its experiential division, Ideacafe Roots, which focuses on manufacturers’ communication wants for growth methods.
Rahul Karwa has 22 years of expertise in gross sales, advertising and marketing, and communications, working with corporations like HUL, P&G, Asian Paints, Castrol, and Western Union. He specialises in shopper insights and creating methods for experiential campaigns recognised at nationwide and worldwide boards.
His profession spans main organisations like Ogilvy, Reliance Capital, WPP, DDB, and VML, together with entrepreneurial ventures reminiscent of The Bucketlist and Shipyaari. His adaptability, strategic pondering, and inventive acumen have constantly pushed success, mixing a deal with constructing companies with a permanent ardour for concepts on the core of his work.
Sandip Bansal, apply head at Ideacafe Roots, shared his pleasure: “We’re extraordinarily excited to welcome Rahul to the Roots staff. His experience will additional strengthen our capacity to supply our shoppers with human-centric, revolutionary approaches to unlock the huge potential of rural India, which represents over 12% of the world’s inhabitants.”
On Rahul’s appointment, Nabendu Bhattacharyya founder ideacafe.company mentioned “ My single-minded focus is on satiating the necessity of manufacturers and pooling in the best expertise who’re adept at delivering model targets . Rahul is a confirmed expertise, having personally labored with him throughout my Ogilvy days, and being totally conscious of his capabilities I’m sure his credentials are completely aligned to our imaginative and prescient of offering bespoke thought pushed options. I’m assured that his inclusion within the staff will additional strengthen our model centric strategy”
“Since its inception a number of months in the past, Ideacafe Roots has rapidly grown, onboarding over 25 professionals throughout markets and dealing with a dozen nationwide manufacturers. The division is increasing quickly, with the purpose of changing into the largest Rurban model within the subsequent 2-3 years.” Bhattacharyya concludes.
Reflecting on his new position, Rahul shared: “Fifteen years in the past, I took a leap from planning to reviving a struggling company – a defining second that fuelled my ardour for enterprise turnarounds. Whereas constructing companies, my love for concepts remained central, making this chance with Ideacafe Roots really feel like a full-circle second to craft concepts with significant and lasting influence.”
Written with the View : afaqs