iD Contemporary Meals, a contemporary meals model, introduced the launch of its new TVC marketing campaign, a celebration of the common love for parotas. The model states that the dish, recognized by varied names comparable to Paratha, Barota, Parotta, Parantha, and Brota, is loved in another way throughout the nation. The marketing campaign highlights these variations whereas underscoring that parotas are universally liked.
The model’s new marketing campaign promotes the comfort of having fun with contemporary, genuine, preservative-free parathas at dwelling. It highlights the convenience and style of getting them for lunch, dinner, or breakfast.
Parathas are loved on varied events, providing a satisfying meal that matches into day by day life. The brand new TVC exhibits moments like late-night cravings and household meals, highlighting iD’s deal with offering tasty, comforting meals. The marketing campaign makes use of relatable storytelling to indicate how a delicate, flaky parota can improve any second.
Directed by Basil Joseph, a well known South Indian filmmaker, the TVC delivers an genuine and relatable contact. Basil’s model provides heat and humour, highlighting the shared love for parottas throughout areas.
Gaurav Kwatra – CMO, iD Contemporary Meals, shared, “At iD Contemporary, we see meals as a bridge that connects folks, creating moments of heat and pleasure. Parotas, liked by all however pronounced in another way throughout areas, completely embody this spirit of unity. By means of this marketing campaign, we rejoice how a easy meal can spark significant connections and glad reminiscences.”
The TVC exhibits characters from totally different backgrounds bonding over iD parotas. From debates on the way to say “parota” to shared household moments, the marketing campaign highlights how the dish brings folks collectively.
Basil Joseph – Indian movie director and actor, commented, “Bringing this marketing campaign to life was an thrilling expertise. Parottas are a beloved staple throughout the nation, and we wished to seize that shared love in an entertaining and relatable approach. The movie is a tribute to the enjoyment that meals brings, and I hope it resonates with audiences in every single place.”
The marketing campaign shall be launched throughout iD’s digital and social media platforms and shall be obtainable in a number of languages, together with Hindi, Kannada, Tamil, Malayalam, and Telugu. Designed and conceptualised by Saritha Rajagopal, the artistic director.
Written with the View : afaqs