iCubesWire, a world MarTech resolution supplier specialising in efficiency, influencer, and content material advertising, has appointed Shashank B. V. as enterprise director, gross sales (South). In his new function, Shashank will lead content material gross sales for influencer advertising throughout the South Indian market, with a give attention to enabling manufacturers to attach extra meaningfully with audiences via strategic creator-led storytelling.
Shashank brings over 20 years of deep area expertise throughout digital gross sales, branded content material, and influencer advertising. In his earlier stint with iCubesWire as Group Head, South, he helped lay a robust basis for the model’s southern enlargement. He has additionally held management roles at Hungama Digital Companies, Instances Web, and Tyroo Media, the place he constructed sturdy networks throughout each established enterprises and rising digital-first manufacturers.
Shashank’s function will embrace scaling content material monetisation alternatives and driving worth for advertisers via native integrations and scalable storytelling codecs. Shashank shall be reporting to Nishant Sharma, the corporate’s co-founder and chief enterprise officer.
Commenting on the return, Shashank B. V., mentioned, “I’m thrilled to return to iCubesWire at a time when manufacturers are actively in search of which means, authenticity, and worth in influencer advertising. With iCubesWire’s deep creator community, and performance-first method, I sit up for delivering good content material options that drive each model recall and enterprise affect throughout the South market.”
Nishant Sharma, co-founder & chief enterprise officer, iCubesWire, mentioned, “Shashank’s return is each well timed and strategic. His understanding of the regional market, mixed together with his ardour for content-driven storytelling, shall be invaluable as we speed up progress within the influencer ecosystem. We’re assured that below his management, manufacturers will discover new alternatives to attach with audiences in culturally resonant and measurable methods.”
Written with the View : afaqs
