Spotify India’s newest advert movie has captivated audiences on-line, that includes Khushi Kapoor and Ibrahim Ali Khan, the son of famend actor Saif Ali Khan.
Set in opposition to the romantic backdrop of Valentine’s Day, the advert captures the playful but heartfelt battle between the 2 as they try to search out the proper presents for each other. To reinforce the importance and personalisation of their presents, they skilfully assemble distinctive Spotify playlists that embody their preferences and shared experiences.
Including a nostalgic contact, the advert additionally cleverly references the long-lasting 2003 Bollywood movie Kal Ho Na Ho, which starred Saif Ali Khan. Memorable phrases corresponding to “6 din ladki in” and “Lal mere dil ka haal hai” resonate with followers of the long-lasting movie.
This advert’s timing is especially necessary, provided that each Kapoor and Ibrahim Ali Khan are set to launch their extremely anticipated Netflix rom-com, Nadaanian. This movie marks Ibrahim Ali Khan’s appearing debut and is produced by Karan Johar’s Dharma Productions.
Spotify and Bollywood partnerships
Spotify maintains a constant relationship with Bollywood via varied promotional actions and curated playlists. These collaborations have turn into a frequent a part of Spotify’s technique which seeks to strengthen its presence within the Indian music market.
Just a few months in the past, the music streaming platform partnered with Kartik Aaryan and Triptii Dimri for the movie Bhool Bhulaiyaa 3, the place they promoted the film’s soundtrack via a Spotify advert marketing campaign launched in October 2024.
Based on stories, Bollywood music is without doubt one of the strongest verticals on Spotify India. Since its launch in India, Spotify has targeted on curating native content material, together with Bollywood music, and has expanded its choices considerably. The platform at the moment options over 600 regionally curated playlists, together with these devoted to Bollywood hits.
Written with the View : afaqs