Hyundai Motor India Ltd, India’s main Good Mobility Options Supplier and the most important exporter since its inception, has launched its newest marketing campaign, ‘Aisi Care Nowhere’, that includes Paresh Pahuja, for creating consciousness about Hyundai Service and Hyundai Real Elements by Mobis. This marketing campaign displays 28 years of Hyundai’s belief and dedication in the direction of offering unparalleled service to its prospects.
That is Hyundai India’s second service-related marketing campaign. The primary marketing campaign was launched in 2021. Service performs a key function within the automotive business, with prospects weighing their choices primarily based not simply on the automotive and what it has to supply, but in addition on the after-sales service.
Utilizing the colloquial phrase Aisi Care Nowhere because the tagline for this integrated-campaign, it highlights the nice and cozy relationship that Hyundai goals to domesticate with its prospects via their after-sales providers.
The marketing campaign portrays the totally different elements of service that come beneath the umbrella of Hyundai Service, equivalent to Real Elements by Mobis, Defend of Belief, Car Well being Report, Cell Service Van, Pickup and Drop Facility and Prior Care, additional cementing the concept that irrespective of wherever the shoppers are, Hyundai Service will at all times be there to care for them.
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The primary movie, launched throughout Hyundai India’s social media platforms, opens with a shot of Paresh Pahuja, who’s at a navy base, receiving a name from his spouse, who’s nervous that their daughter’s mates will be unable to indicate as much as her celebration, as it’s raining closely. Paresh, who’s the military main, then calls up the Hyundai Service government, who’s bringing again his automotive after servicing, and asks him for a favour. This movie exhibits how the Hyundai Service government goes the additional mile to carry residence not simply the automotive, but in addition the most important’s daughter’s mates. That is synonymous with Hyundai Service.
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The second movie highlights the Pickup and Drop Facility via a unusual TVC. It exhibits the benefit of choosing Hyundai Service as a result of the shopper’s Hyundai automotive could be picked up from anyplace, serviced and dropped at any location.
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The subsequent movie options the Cell Service Van. This function is proven via a humorous father-son banter the place we see the son is taunting his father. The son thinks his father has to journey all the best way to the town to get his automotive serviced. However his father has the final chuckle when he tells his son that Hyundai Service has Cell Service Van that may journey even to a rural and even distant location in order that the Hyundai automotive can get serviced.
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Defend of Belief function is highlighted via a humorous movie, by which a person is holding a picket defend and making an attempt to guard himself from his spouse’s anger, when the Hyundai Service government involves his place with their automotive which is roofed by Defend of Belief. Hyundai Service’s Defend of Belief covers put on and tear for a bunch of elements. Prospects have the flexibleness to select from 5 distinctive Defend of Belief bundle choices, with protection of as much as 5 years.
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Car Well being Report is depicted via a humorous dialog between a father and his son. On this TVC the son tells his father that he’s speaking about his Hyundai automotive’s automobile well being report, and he has acquired it on his electronic mail. The Car Well being Report is out there for Hyundai’s Bluelink enabled automobiles and it retains the shoppers up to date about their automotive’s efficiency and upkeep wants.
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Hyundai Real Elements by Mobis permits for alternative, customisation and enhancement of your automotive, with real Hyundai elements and equipment by Mobis. That is depicted via the movie, by which utilizing different spare elements that aren’t from Mobis, can disrupt your journey and trigger hurt than assist.
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Prior Care is Hyundai’s preventive automotive upkeep service the place Hyundai Service’s Prior Care group alerts the proprietor in the event that they detect any irregularity that buyer’s Bluelink enabled automotive may need. That is finished in order that the shopper doesn’t should face any inconvenience. This function is depicted via a unusual movie that exhibits two mates whereas they’re going for a drive, and the proprietor of the automotive will get a name from Hyundai’s Prior Care government who informs him about the issue that the Prior Care group has recognized.
Hyundai India hopes that this marketing campaign will resonate with their prospects, who’ve skilled their excellent after-sale providers, and know that they will depend on Hyundai Service throughout a large community of 1,597 service centres throughout India.
Written with the View : afaqs
