Hyundai Motor India (HMIL) launches the #PickYouUp marketing campaign this Valentine’s month, highlighting the act of selecting somebody up. The #PickYouUp marketing campaign highlights how selecting somebody up is an act of care, from late-night workplace pickups to airport arrivals and highway journeys. Hyundai focuses on this gesture all through Valentine’s month.
HMIL has partnered with TTT (Terribly Tiny Tales) on Instagram to launch the marketing campaign, that includes a sequence of conversations highlighting the significance of exhibiting up for household and pals.
A ‘#PickYouUp’ story template with the ‘Add Yours’ characteristic was launched for customers to share their very own tales. One of the best submissions have been featured on Hyundai India’s Instagram and Fb pages as a part of the marketing campaign.
Reflecting on the affect of the marketing campaign, Virat Khullar, head of selling, Hyundai Motor India, stated, “With the #PickYouUp Valentine’s Day marketing campaign, we got down to seize the true essence of affection—the small but significant gestures that uplift our family members. By turning the highlight on actual tales from folks throughout India, now we have created a heartfelt celebration of the unstated love language. This marketing campaign is a tribute to the moments that actually matter, reinforcing our dedication to connecting with our clients in probably the most genuine and emotional method.”
HMIL’s #PickYouUp marketing campaign for Valentines is an built-in social media marketing campaign that entails native content material, collaboration with TTT, mega and macro influencers, creation of an Instagram filter inviting consumer tales and submissions.
Written with the View : afaqs