HYPHEN has expanded its Lipscreen vary with a brand new Mango Lip Balm that includes SPF 50 PA++++. Launched in collaboration with Parle’s Mango Chunk, the lip balm affords solar safety and moisturisation.
HYPHEN initially introduced a mango-flavoured lip balm as an April Idiot’s joke on 1st April 2024. Following sturdy client demand, the model developed the Mango Lip Balm with SPF 50 PA++++. The product goals to brighten darkish lips, cut back pigmentation, defend from solar harm, and supply deep hydration.
The SPF 50 PA++++ Mango Lip Balm supplies hydration with a non-sticky texture. It incorporates 2% Kojic Acid to cut back lip pigmentation and brighten darkish lips by limiting melanin manufacturing. The balm additionally affords UV safety to forestall additional pigmentation from solar publicity. Vitamin C and 1% Vitamin E assist nourishment and improve safety towards UV-induced oxidative stress. The balm has a mango flavour and a shiny end.
Whereas talking in regards to the product and collaboration with Mango Chunk for its launch, Kriti Sanon, co-founder and chief buyer officer of HYPHEN, mentioned, “After our crew’s prank, we obtained an amazing variety of requests for a Mango Lip Balm. On the identical time, we had been additionally getting a number of requests for a lip balm with a better SPF. Our crew wasted no time bringing the 2 collectively to create a sophisticated model of our bestselling Lipscreen, now with increased SPF and tropical mango flavour.”
She added, “Collaborating with Mango Chunk for this launch makes it much more particular. The sweet has been an integral a part of so lots of our childhoods, together with mine, and we needed to deliver again these acquainted, fond recollections. The lip balm screams of summer season, paired with lip care that our shoppers want.”
Vaishali Gupta, co-founder and chief development officer of HYPHEN, talked about, “At HYPHEN, we’ve got at all times been devoted to enhancing our clients’ skincare expertise, and the launch of the Mango Lip Balm as demanded by our clients is a mirrored image of this dedication. With this new addition, our lip balm portfolio now options seven deeply nourishing lip care options crafted to ship efficient hydration and safety.”
Written with the View : afaqs