Hindustan Unilever (HUL) introduced it has signed a definitive settlement to amass the premium actives-led magnificence model Minimalist. This marks one other step within the transformation journey of its magnificence and wellbeing portfolio in direction of evolving and better progress demand areas.
HUL will purchase 90.5% stake within the firm by means of a mix of secondary buyouts and first infusion with a path to amass the stability stake in two years. Minimalist will be a part of the portfolio of manufacturers in HUL’s Magnificence & Wellbeing division led by Harman Dhillon, govt director, Magnificence & Wellbeing, HUL. The present Minimalist workforce led by Mohit and Rahul will proceed to function the enterprise in collaboration with HUL. The transaction is anticipated to be accomplished in Q1 of FY 2026.
Rohit Jawa, CEO and managing director, HUL mentioned, “We’re delighted to welcome Minimalist into the HUL household. This acquisition is one other key step to develop our Magnificence & Wellbeing portfolio in high-growth premium demand areas. Mohit, Rahul and the workforce have created a terrific model constructed on science, product efficacy and transparency”.
Ritesh Tiwari, govt director, finance & IT and CFO, HUL mentioned, “We’re excited to associate with the Minimalist workforce to unlock worth by means of synergies and collectively, scale the model to higher heights by leveraging our complementary capabilities”.
Mohit Yadav and Rahul Yadav, founders of Minimalist mentioned, “We based Minimalist to introduce a clear Indian magnificence vary that’s trusted and liked on a world scale. We’re extremely grateful for the overwhelming assist we’ve obtained in India. Now, with HUL’s sturdy offline distribution community, we look ahead to making our merchandise much more accessible throughout the nation. This partnership additionally paves the best way for our enlargement into worldwide markets serving to us realise our dream of taking Minimalist to the world”.
Written with the View : afaqs