Marico’s Beardo, a males’s grooming model, has launched a brand new marketing campaign that includes actor Hrithik Roshan. The marketing campaign, “Evolution Ends with the Bearded Boss”, questions Darwin’s Concept of Evolution, suggesting that the fashionable man depicted in its ultimate stage doesn’t symbolize humanity’s peak.
Within the advert, Hrithik Roshan walks by an artwork gallery displaying photographs of evolution, beginning with apes and ending with a company employee slumped over a briefcase. He stops on the ultimate body and says, “Peak of evolution? Incorrect.” The visuals distinction a company employee with a groomed man.
Talking concerning the marketing campaign, Hrithik Roshan stated, “I’ve at all times believed that probably the most highly effective factor an individual can do is reside authentically. This marketing campaign isn’t nearly grooming—it’s about difficult societal expectations and embracing your individuality.”
Siddharth Vaya, chief enterprise officer at Beardo provides, “This marketing campaign is about redefining evolution. The fashionable Beardo is greater than only a man—he’s a pacesetter, a trailblazer, and somebody who chooses to be extraordinary. A beard isn’t only a type; it’s an announcement of individuality and energy. Why accept being a cog within the machine if you will be the boss?”
Written with the View : afaqs