Interactive Avenues, the digital arm of IPG Mediabrands India, has been awarded the social media mandate for House Centre. This win comes after a aggressive multi-agency pitch and shall be serviced by the company’s Bengaluru workplace.
Interactive Avenues will spearhead the model’s social media technique, specializing in content material that drives engagement and development. The company will leverage influencer partnerships, deep platform experience, and sturdy neighborhood constructing methods to raise model love and drive affect.
Commenting on the partnership, Shikha S Mazumdar, head of selling and VM, House Centre India, mentioned, “Social media performs a pivotal function in immediately’s digital-first world, and we’re excited to leverage Interactive Avenues’ confirmed experience on this area for amplifying our model’s visibility and constructing deeper connections with shoppers.”
Sindhu Janardhan, senior inventive director, Interactive Avenues, mentioned, “We’re delighted to affix forces with House Centre, a model synonymous with fashionable and premium house collections. We are going to leverage our digital and artistic experience to craft genuine, human-centric content material that enhances model fairness and will increase buy consideration.”
Written with the View : afaqs