Wahter, an promoting and packaged ingesting water model, has introduced a collaboration with Himalaya Wellness, a world model in healthcare with a legacy of over 9 a long time in Ayurveda. As a part of this partnership, Himalaya Hydrating Aloe Vera face wash will probably be featured on 11 lakh bottles of Shot by Wahter throughout the Mumbai area.
This collaboration brings collectively Himalaya’s trusted legacy and Shot by Wahter’s modern promoting mannequin, providing an avenue to attach with customers in high-traffic retail areas. Shot, with its vibrant, youth-centric design and widespread availability throughout Basic Commerce, Fashionable Commerce, and mom-and-pop shops, supplies visibility for manufacturers, turning a every day important like a water bottle right into a shifting billboard.
Talking concerning the partnership, Shubham Sharma, a spokesperson from Wahter stated, “Partnering with Himalaya, a model synonymous with belief and high quality, is a proud second for us. This collaboration validates our imaginative and prescient of turning Shot by Wahter right into a dynamic platform the place manufacturers can join with customers in an genuine and impactful method. ”
Pratheep Kumar, media supervisor from Himalaya added, “We’re excited by this affiliation with Shot by Wahter. We needed to create consciousness round pores and skin hydration by our Himalaya Hydrating Aloe Vera Face Wash variant and Shot by Wahter is a novel idea that completely aligned with the message we needed to go away with the viewers.“
Shot by Wahter was launched in November 2024 and has rapidly gained traction out there. Inside only a few weeks, the product has acquired a constructive response, promoting greater than 2 lakh bottles in low season throughout numerous shops. This partnership underscores a rising pattern the place manufacturers like Himalaya are tapping into unconventional promoting platforms to achieve digitally linked, youthful audiences whereas sustaining their legacy of belief.
Written with the View : afaqs