Hilary Rhoda’s Lipstick Day 2025 marketing campaign asks a robust query: “Kyun Nahi?”

This Lipstick Day, Hilary Rhoda launches a thought-provoking marketing campaign titled Kyun Nahi?, difficult long-held societal taboos and generational conditioning round lipstick use. The marketing campaign addresses a deeply private and extensively shared actuality: that even as we speak, younger ladies are sometimes advised not to put on lipstick particularly daring shades with out clarification, simply custom.

The marketing campaign attracts from a robust perception that lipstick, although seen as a small beauty, carries the burden of unstated restrictions handed down by generations. From warnings like “log kya kahenge” to “abhi chhoti ho,” these messages usually stem from a spot of worry and safety. Over time, nevertheless, they’ve silenced pleasure, self-expression, and confidence.

Within the movie, a teenage woman, excited to put on lipstick, is gently stopped by her mom. This on a regular basis second relatable throughout numerous Indian households, triggers a quiet rebel: “Kyun nahi?” The query turns into a turning level, reframing lipstick not as an emblem of rebel, however as one in every of readiness and self-belief.

With this marketing campaign, Hilary Rhoda urges as we speak’s ladies to rethink these inherited guidelines. It calls on them to not cease, however to empower, when the time is correct.  To personal their decisions, flaunt their individuality, and put on their boldness with delight.

Talking concerning the marketing campaign, Vatsal Agarwal, CMO & co-founder of Hilary Rhoda Cosmetics, says, “Hilary Rhoda has at all times stood for greater than reasonably priced magnificence. This marketing campaign represents the emotional shift we need to lead the place make-up, particularly lipstick, is a type of identification, not insecurity. With Kyun Nahi?, We’re standing with as we speak’s ladies for his or her confidence, alternative, and alter.”

Anushree Mishra, model supervisor at Hilary Rhoda Cosmetics, provides, “This marketing campaign is rooted in a private expertise. I bear in mind being advised to not put on lipstick in my teenagers and by no means absolutely understanding why. Years later, as I spoke to our younger clients, I discovered that many women nonetheless face the identical resistance. Kyun Nahi? isn’t only a marketing campaign, it’s a dialog starter, a mild problem to the way in which issues have at all times been.”