MTV Roadies returns for its twentieth season with Hero Karizma MTV Roadies Double Cross, co-powered by Avvatar Sports activities Diet and POCO. Premiering on January 11, 2025, the present incorporates a new theme the place belief is scarce, alliances are fragile, and loyalty is examined. It airs each Saturday and Sunday at 7 PM on MTV and JioCinema.
Rannvijay Singha returns as host, joined by gang leaders Prince Narula, celebrating his eighth 12 months, Rhea Chakraborty returning to defend her profitable streak, Neha Dhupia making a comeback, and Elvish Yadav becoming a member of as a brand new addition.
MTV Roadies Double Cross has roped in Hero Karizma because the title sponsor, co-powered by Avvatar Sports activities Diet and POCO.
Moreover, JioCinema gives unique content material, together with the Roadies Battleground digital contest for a wildcard spot. For the primary time, viewers can watch the Roadies Group Dialogue (GD) Feed, showcasing contestants’ journey from auditions to group discussions. The GDs stream Monday to Friday at 7 PM.
Commenting on this, Anshul Ailawadi, enterprise head – youth, music and english, mentioned, “MTV Roadies has outlined youth leisure for 20 years, evolving into an unforgettable pop-culture phenomenon. The present is a cultural drive that conjures up motion and ambition. This legacy has been introduced alive with impactful partnerships that resonate with the Roadies spirit – Hero Karizma, Avvatar Sports activities Diet and POCO be part of us on this landmark season, reaching out to the present’s ever-growing pan-India viewers.”
Talking concerning the profitable partnerships, Vivek Mohan Sharma, head – branded content material and MTV properties income, mentioned, “MTV Roadies, now in its landmark twentieth season, continues to be a robust platform for manufacturers to attach authentically with India’s dynamic Gen Z and Millennial audiences. Our companions this 12 months – Hero Karizma, embodying the fun of biking adventures; Avvatar Sports activities Diet, fueling vitality and endurance; and POCO, mixing cutting-edge expertise with leisure – seamlessly combine their merchandise and values into the present’s narrative. This synergy not solely drives tangible engagement with the audience but in addition delivers immersive, high-impact model experiences. Roadies stay the final word stage for manufacturers to construct affinity and encourage motion.”
Commenting on the partnership, Ranjivjit Singh, chief enterprise officer (India Enterprise Unit), Hero MotoCorp, mentioned, “The journey of MTV Roadies started with Karizma, the motorbike that powered the desires of thousands and thousands of adventurers throughout India. Karizma not solely grew to become the primary accomplice of this groundbreaking present but in addition impressed its very basis. And collectively, we now have a shared legacy of empowering the youth and celebrating the spirit of journey. Returning because the Title Sponsor of MTV Roadies Season 20 with our legend- Karizma XMR, we’re excited to reignite this iconic partnership that performed a pivotal position in shaping India’s driving tradition. Karizma XMR is greater than only a motorbike—it stands as a logo of ardour, efficiency, and freedom. By this collaboration, we intention to encourage a brand new technology to embrace the fun of driving and embody the unstoppable spirit of Roadies.”
Akshali Shah, government director, Parag Milk Meals, feedback, “With our dedication to serving to #ReconstructYourself by way of high-quality whey protein and sports activities diet dietary supplements, Avvatar is thrilled to accomplice with MTV Roadies Double Cross, a present that embodies dedication, grit, and the relentless spirit of immediately’s youth. At Avvatar, we stand for energy and endurance, values that deeply align with the challenges and journeys showcased on Roadies. By this collaboration, we intention to encourage the subsequent technology to push boundaries, overcome challenges, and embrace a more healthy, stronger way of life as they #Reconstruct their limits.”
Himanshu Tandon, nation head – POCO India, mentioned, “Our affiliation with MTV Roadies Double Cross displays our dedication to offering cutting-edge expertise that retains folks forward of the curve. It’s about equipping go-getters with the instruments they should keep linked, adaptable, and able to embrace each problem with confidence.”
Written with the View : afaqs