KlugKlug, the influencer advertising SaaS platform, broadcasts its newest partnership with Healthkart (Vivid Lifecare), a well being and wellness model, for its influencer advertising outreach. This collaboration will optimise Vivid Lifecare’s influencer advertising methods, serving to the model join with related and genuine influencers to broaden its attain and model visibility. KlugKlug’s platform solves the problem of discovering influencers with related audiences, enabling the model to make knowledgeable selections and obtain between 60-80% effectivity of their influencer advertising campaigns.
Vivid Lifecare, identified for its merchandise below widespread manufacturers like HealthKart and MuscleBlaze, is in a class, Well being and Wellness, that leverages Influencers. KlugKlug will carry important enchancment when it comes to value and effectivity by optimisation, transparency and compliance by viewers evaluation, and real-time efficiency monitoring.
“Over the previous few months, KlugKlug has been an important addition to our advertising instruments being utilized in Vivid Lifecare for manufacturers reminiscent of MuscleBlaze, Gritzo, and HK Vitals”, says Kaustuv Paliwal, Senior Vice President of Manufacturers at Vivid Lifecare. “Options reminiscent of “Viewers Credibility”, “Viewers Overlap”, “Geography”, and “Influencer Perception” in Klug are useful for us to refine our Influencer outreach”, added Kaustuv.
Vaibhav Gupta, co-founder and CPO of KlugKlug stated, “For a home of manufacturers like HealthKart, which is rooted in selling well being and wellness, discovering influencers who stay by these values is important. An evaluation of the class has already yielded some surprises endemic to the business. They’ll now, not solely skip previous the standard trappings of subjective recommendation from businesses, but additionally regulate any of their opponents in nice element. ”
“Its at all times a booster to the KlugKlug philosophy, to have a brand new consumer onboard and with HealthKart its an even bigger win particularly due to their discerning method and the quantity of suggestions and collaboration that they’ve been variety to bestow upon us. Whereas, HealthKart has already elevated the effectivity of their influencer campaigns by upwards of 40%, its their exuberance and pure leaning in the direction of information that has us blown away,” stated Kalyan Kumar, CEO, and co-founder of KlugKlug.
Written with the View : afaqs